Enhancing capitalisation to meet the increasing consumer demands brings in major strategic moves from the major players of the industry.
As the festive season is just around the corner, the automobile sector in India is eyeing a dynamic transformation, with a surge in dealership expansions across the country. This expansion is designed to meet the surge in consumer demand, particularly during this time of the year, to ensure wider access to targeted customers and a hassle-free purchasing experience. Hence, all the big players and automobile brands are targeting specifically the Tier-2 and Tier-3 cities in an attempt to broaden their strategic reach
Maruti Suzuki introduced “Nexa Studios” to reach out to its smaller audiences.
Maruti Suzuki, who already has its dominance over the smaller cities of India, has launched a new showroom format known as “Nexa Studio.” This initiative is an attempt to enhance and re-establish the brand’s presence in these regions, as its competitors are all set to tread on this lane at the earliest. Looking ahead, Maruti aims to set up at least 100 additional Nexa Studio outlets in the upcoming months.
Read more: Automobile giants shifts gears : Boosts Dealership Networks to meet the festive rushMercedes-Benz is set to make significant expansion in India’s Tier-2 cities and localise some of the accessories for the Indian market
The luxury carmaker recently introduced the Mercedes-AMG GLC 43 4MATIC Coupé and CLE 300 Cabriolet AMG into the Indian market and plans to launch its first electric Maybach, the EQS 680 SUV, in India this September, further expanding its electric vehicle product line in the country.
Volkswagen India is boosting its footprint in Kerala with the debut of six new touchpoints, featuring both city stores and service centers.
The brand’s network expansion arrives right in time for the festive season, guaranteeing that customers have convenient access to Volkswagen’s premium German-engineered vehicles.
BGauss is positioning itself to capture this seasonal opportunity, ensuring that it can deliver its innovative EV solutions to a growing number of customers.
Electric vehicle manufacturer BGauss ,a specialist in electric two-wheelers (E2Ws), is set to expand its reach significantly ahead of Diwali.This expansion will elevate BGauss’ total dealership count to more than 120, enhancing its ability to serve a wider customer base with its innovative electric mobility solutions.
